In generic medical terms it means something that is infectious, spreads, and (if not life threatening) must simply run its course. There is no cure for a cold. It is viral, antibiotics will not touch it, and it will eventually fade away.
Much like the cyber memes, hijinks, and videos that infect millions of viewers rapidly, then fade away, opening up room for the next big thing. (Think ALS ice bucket challenge, precocious child dancing, etc.)
Things that go viral online may provide a quick laugh, tear, or feeling of community to the viewer, but to the one who created the "cold," temporary fame is their reward. And that is what they live (and die) for.
In a world where everyone can truly have their 15 minutes - intentional or not - some people cannot resist the siren call of the page view. The Kardashians have gotten rich by exposing their lives, in which they do nothing but expose their lives, in order to get more eyeballs wanting to see them expose their lives some more. They are famous for being famous. Personally, I find the clan repulsive and without merit, but I will give them this - they figured out how to monetize mediocrity.
And all it took was Kim making a sex tape and Momager, Kris, insuring it went viral. She sneezed that mess as far and wide as possible and then sat back and waited for the clicks that would ultimately lead to TV shows, endorsements, clothing lines, make-up, online games and emoji sets for her brood. And her nest of chicks paid attention - they learned very quickly that in order to keep the eyeballs and the virus alive, they must feed it regularly - selfies, assies, boobies, more assies constantly added to the cyber petri dish that is their livelihood.
Honey Boo Boo is a clASSic example of viral. Abysmal parenting and horrendous behavior created a virus that still will not fully fade - an STD on the soul, if you will. TV shows, paid appearances, thinly scripted reality programming, and even worse behavior insured they will continue to pop up like a herpes sore on a regular basis.
And while it is easy for a rational person to look at these dumpster fires of exposure and roll their eyes, basically be resistant to the virus, the problem exists in a generation that has not only caught it, but bought it. Young people who watch this phenomenon and think, "I SO wish I were that famous!"
Soon, they begin measuring their mood and worth by how many Instagram followers they have. How many people click by to see what the latest highly filtered selfie, contouring lesson, excruciatingly planned vacation snap, or piece of clothing is today (or this hour)? How many followers are riveted by their quirky Twitter presence? How many likes has the latest bathroom mirror reflected ab, snapback, fuckboi pose garnered?
The thrill is in the number of views. I get it. I do. How could I not? I sit here, typing in this space, yes, partially because sometimes things need to come out lest my head explode, but mostly because I want to share, and hope that people will stop by to read, think, maybe start a conversation. A couple months ago a single piece I wrote garnered over 1/2 million views in 72 hours, and it is still being shared, so yes, I understand the gratification that can come from sharing a piece of yourself.
When there is actually something to share. A thought piece on current events. An art piece. A make-up how-to video to help the less cosmetically gifted. A TED Talk. A snippet from a news program, gathering, or interview. Sports highlights. Hell, even a cute kitten video shared just for the feel good "AWWWWW" factor.
But there is a whole other level of fame chasing out there. Youtube accounts proliferate with wannabe Kardashians and Jackasses. Young people so convinced that their fame and riches are just the one perfect virus away. Parents have been caught running Youtube channels that exist to showcase them pranking/abusing their own children for laughs. Idiots aplenty have their fellow idiot friends film them doing stunts with cars, skate boards, pick up trucks. Pain and damage be damned, heck, the more pain and damage the better chance of the video going viral. Tosh.0's show exists to find these brain trusts, mock them, and bring them on the show (after they have been discharged from the hospital or jail) to mock them some more. And those people are thrilled at the exposure.
Sadly, as two young people found Monday, the brainless lengths they were willing to go to in search of their big break of fame ended beyond the hospital and into the morgue for one, into a jail cell for the other.
This is Pedro Ruiz III, only 22 years old. Handsome, a father of a three year old, with another on the way.
And by all accounts in love with 19 year old Monalisa Perez, mother of his child and child to be.
They have had a Youtube channel called La MonaLisa since May. On it they load videos they describe as "stunts, challenges, pranks and fails". In a recent one this exchange takes place, “Imagine when we have 300,000 subscribers,” Perez says to Ruiz. “They’ll be like, ‘Oh my god, hi!’" He responds with equal enthusiasm, “I told them the bigger we get, I’ll be throwing parties. It’s a small town, why not?”
So, in order to continue gaining subscribers, Perez says Ruiz came up with, well, we'll let her Tweet explain:
"most dangerous videos ever"
This from the great minds of two people who should be concerned with living and protecting their children, but no, hamstrung as they were by youth, and the young's cerebral incapacity when it comes to rationale and caution, more focused on 300,000 followers of their idiocy.
And for the millions of things they did not understand, they did grasp this one: in order to keep the attention, you have to ratchet up the reason to tune in. (See the Kardashians endless supply of divorces, nudity, and self created drama.)
Pedro had decided they would set up their Go Pro and film her standing one foot away and aiming a loaded handgun (a gold Desert Eagle .50 caliber handgun — considered one of the most powerful pistols in the world) at his chest, his chest protected by a hardcover encyclopedia.
I know, I know, insert eyeroll.
Even better? They would have their 3 year old daughter feet away from the festivities.
I mean, what's the worst that could happen? Only 299,999 viewers?
They hit RECORD, she took aim, and guess what? The encyclopedia was as worthless as a shield as it is an information source in the age of Google. The bullet went straight through it and straight into Pedro's chest, killing him. Recorded for infamy, with his little girl as a witness.
Now he is in a morgue, she is out on bail awaiting her July 5th court appearance on second degree manslaughter charges.
But hey, they are now famous, right?
This entire tragedy reeks of a generation desperate to be something for nothing. And while the jokes easily abound, especially in terms of Darwinism, it should cause people to stop and rethink what viral fame is worth.
An ass selfie, like a common cold, may indeed run its course, but not all viruses are that benign. Some, like HIV, ebola, or stupidity can turn deadly in the blink of an eye.
I suspect that Monalisa and Pedro never envisioned that dying to be famous would involve literally dying to be famous.
RIP Pedro.
~~~~~~~~~~~~
Oh, and be sure to subscribe to the DGMS email and share this with your friends. KTHXBAI!
#heavysarcasm
Recent Comments