Human being are easily influenced, easily coerced, easily led. We just are. Primarily out of an instinctive need to be part of the tribe, allowed access inside the cave, protected, accepted by the horde.
It's why we group ourselves. Clubs, churches, fandoms, professions, sports teams, TV shows - it gives us a sense of belonging, of being like the gang - whatever that particular gang may cling to or espouse.
We see it daily in advertising, especially when it comes to our vanity. We are constantly shown ideals and we in turn strive to meet the bar. It can be as simple as a mascara ad that makes you believe you, too, could be one of the longlashed lovelies you have always envied. (Pssst - they are wearing false lashes under the product.) A zit cream that will take you from high school wallflower to dating the football captain or head cheerleader! Shampoos that will transform; lip ointments that will Jolie your kisser; plastic surgery that will attract all to your newfound confidence (and bigger boobs or suctioned thighs). Fillers, freezers, tonics, magic bullets galore that promise to make us more acceptable to the masses.
Think not? Remember The Rachel haircut? 'Nuff said.
And that's fine. We all succumb at one point or another. My generation's high school tribe requirements? Designer jeans, Izod shirts, Nike shoes. Anything less, and well, you were ... less.
At the end of the day, we do what we do because it makes us feel better about ourselves, and our hope is that we are perceived a certain way, accepted. I make no apology or hide that I love my esthetician and her deft hand with fillers. I am in love with my Bow Flex and its ass lifting return on investment. Again, we do what we do because it's what we humans do.
So, in a world where beauty norms are constantly being recalibrated, the bar being raised higher and higher, it is no big surprise that a new standard of male beauty is being embraced. Lower and lower.
Let that one engorge your brain's WTF sector... do I have your full erection attention? Good, I shall try to be delicate in this intercoarse.
Whitening has been around for a long time. We mainly know it in terms of making our pearly whites whiter. Every Crest commercial shows nuclear white smiles surrounded by adoring friends and paramours. But whitening took a downward turn, or simply went downward many years ago. It was a procedure that was actively utilized in the porn industry where a close up can be ANYWHERE - yes, that's right, anal bleaching was the norm. I suppose that makes sense, I mean who wants to pick up a DVD with their favorite pornformer in it and be stopped mid self love by the sight of a dingy starfish?
So here we are, fancy white bungs now the new little black dress, so it only stands to reason that someone, somewhere would look down and think, "Nah, I can do better than that."
Skin whitening has been popular for a very long time in Asian countries where people perceive whiter skin to be elite, as more melanin translates as someone who labors outside. It is currently a 10 billion dollar industry. And now doctors in Thailand have extended that service down yonder, although they had been whitening vaginas for some time already.
Done with laser treatments that break down the melanin, men are flocking to the clinics that now offer the service. And since it takes more than one round, most buy a package package.
The BBC Thai service spoke to one patient, let's call him Rod, who had undergone the treatment, who told them: "I wanted to feel more confident in my swimming briefs".
Which makes no sense, I know, but then one person's dusky junk is another's shining treasure, I guess. Seriously, I promise I am not being stiff or sanctimonious here. To each his bone, er own.
It can be hard on a guy though. As with any laser procedure, there are risks of burning, scarring, injury to the pipe organ, even to the reproductive capabilities, but it is not stopping the influx of guys intent on turning their one holed friction whistles into ivory towers. Given the risks, one could even say, it takes balls to do it.
Again, we all fall into the trap of being more acceptable, aesthetically pleasing to the tribe. So to these brave soldiers, I give a full salute. I just hope that the next big thing is not giving the male sascrotch a Rachel.