The sun had not even made its way up across most of the USA when two people were gunned down and a third sent to surgery in Virginia.
Reporter Alison Parker, only 24, and her cameraman, Adam Ward, 27, were broadcasting live as they interviewed a Chamber of Commerce representative, Vicki Gardner, at 645am.
The interview was moving along nicely, Vicki answering questions as Alison smiled and interacted comfortably.
Suddenly, shots rang out, screams are heard as the camera catches the scene and also catches a brief glimpse of the assailant as Adam tumbles to the ground.
Filmed by the murderer, the entire approach and killings were uploaded to his Twitter and Youtube accounts before the police had even managed to name a suspect.
Yeah, according to police reports, the coward used a body cam to document his attack.
Between that split second camera grab, and more details (23 page fax to ABC), authorities quickly had a name and a face - Bryce Williams (real name Vester Lee Flanagan) - a disgruntled and threat making former employee of the news station.
Police caught up with him, gave chase, he crashed, and in typical Coward 101, he shot himself.
He died of those self inflicted coward wounds a couple hours ago.
One less cretin with a gun walking among us.
He cannot be brought to any form of justice for Alison, Adam, and Virginia (who is out of surgery and in stable condition).
(And yes, I am well aware of Vester's assertions and declarations in his fax to ABC and his FB/Twitter ramblings - rage over Charleston, being picked on for being black and gay, hero worship of the Virginia Tech shooter and Columbine killers, etc. My focus is on the loss of lives that mattered. By his actions, as a despicable waste of flesh, his did not. His skin color and place on the sexual spectrum have no bearing on the ability to be a decent human being.)
And as their families mourn their losses, the usual fight has flared up again between gun lovers and gun realists.
What is the answer?
I don't know.
But to any of you who still bleat like sheep about "Obama comin' fer yer guns" - give it a rest. There are over 300 million guns in this country. Finding and retrieving them is as unrealistic as is Donald Trump's plan to track down and deport over 11 million illegal immigrants.
It's. Not. Happening.
But continuing to ignore a very real problem is not the answer either. That problem?
People with guns. The WRONG people.
I do not think every gun owner is an unhinged, irresponsible, Don't Tred(ucate) On Me loser. I am related to a couple very responsible, trained, aware, alert, safety conscious people who own firearms. Hell, they should be the poster children for Responsible Gun Ownership. They respect the weapons, the privilege of ownership, the liability of ownership, and act accordingly.
But so many do not. And this country must find a way to at least come together on this point: NOT EVERY CITIZEN SHOULD HAVE ACCESS TO A GUN.
Again, I do not know what the answer is. I know it is not our current posture - that of waiting for yet another tragedy after which we wring our hands, lament our culture, and argue. But given that 20 children died in blaze of gory and we did nothing, I am not holding my breath.
When this much money is at play, reason is shown the door.
What I do know is that this morning, three people went to work as ordinary folk and within hours they were known on the other side of the world.
It is a sick game of Russian Roulette in which we are all unwilling participants, yet complicit by our inaction.
I don't want to play anymore.
In memory of Alison Parker and Adam Ward